Luti Media Signs Creative Director Rob Bliss

Having created an array of outstanding creative content and commercials, Rob Bliss is now represented by award winning production company, Luti Media.

A decade ago, Rob Bliss' career began at age 18 with flash mobs and wildly creative events in Grand Rapids, Michigan that totalled for over 100,000 attendees in a city of just 180,000 people.  

In 2011, he picked up a camera for the first time, and responded to Newsweek calling his hometown a ‘dying’ city with a ‘lipdub’ video. Immediately going viral, he was named ABC News Person of the Week, and the video was lauded by the film critic Roger Ebert as, ‘the greatest music video ever made’.

Rocketing forward, he went on to create unscripted/'real world' videos totalling half a billion views with repeated coverage by every international news outlet in just the past few years. He landed his own television show on Hulu entitled ‘Blissful Thinking’, and grew a client list that includes Chrysler, Motorola, Proctor & Gamble, TBS, Amtrak, UpTV, and Pure Michigan. His work is felt worldwide, with videos such as ‘10 Hours of Walking in NYC as a Woman’ and its 47 million YouTube views helping spark the #MeToo movement. Today, Rob is the leading director in unscripted/’real world’ commercial directing.

He is now working closely with Luti Fagbenle, founder of Luti Media, who has been thrilled to work with someone with such originality and inventiveness. “Rob Bliss’s work is so thought provoking, it immediately struck a chord with us as a company focused on producing commercials and branded content audiences love to watch.” said Luti Fagbenle.

One of Rob’s recent accomplishments include Motorola’s advertisement ‘Real People, Real Vacations’ which tackles the human disconnection from real life being too connected to their devices.

"Luti Media is one of the most sought after production companies worldwide so you can imagine how thrilled I am to be signed with them. It's a partnership that works because we have the same goal in mind- to create news making, emotionally impactful work. In the months to come, I'm excited about the possibilities of combining their expertise with my ideas for the future". Said Rob Bliss

Luti Media is a perfect fit for Rob Bliss as Luti Media already have a fantastic line-up of directors on their program. Should be enticing to see what Luti Media and Rob Bliss will create in the near future.