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Creative in association withGear Seven
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Lucky 21's Campaign for Dallas Pets Alive! Gives Abandoned Animals a Chance to Live

26/09/2018
Production Company
Dallas, USA
253
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Campaign's creative consulting was provided by Saatchi & Saatchi Dallas, while puppy production and human obedience training was provided by Lucky 21

Meet Amy. She’s a human that loves long walks in the park, a game of fetch, and snuggles on the couch.  Amy is looking for her fur-ever pet, and Dallas Pets Alive! (DPA!) is coming to the rescue.  

Dallas Pets Alive! is an animal rescue organisation led by Dallas/Fort Worth volunteers and foster families determined to connect lonely humans with their four-legged counterparts.  In a new marketing campaign DPA! highlights the sadness of a frisbee with no one to catch or a bone with no one to chew.  Short form social clips are also available for the finicky feline audience.

The new campaign, along with Amy’s potential best friend, can be viewed on the DPA! Website

Campaign creative consulting lovingly provided by Saatchi & Saatchi Dallas, while puppy production and human obedience training provided by Lucky 21.  

 
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