LRXD Named Granite City Food & Brewery Agency of Record

Granite City Food & Brewery has chosen Colorado full-service advertising agency LRXD as its agency of record after an extensive pitch, the restaurant chain announced today. This is the first time the company will invest in a significant marketing push to support the brand. 

LRXD’s first work for the restaurant chain will break in late summer and encompass positioning, in-store experience, OOH, broadcast and online.

Minneapolis-based Granite City has provided great craft beer and food to rural America for more than 15 years and in the past several years has begun to open in urban locations with a fresh attitude and environment to match. LRXD’s challenge is to reset the brand voice and look and feel across all locations and bring the marketing into alignment with the innovation that has always taken place inside the restaurants. Currently, Granite City operates 35 polished-casual restaurants in 14 states.

“We are excited to be working with a world class advertising agency,” said Rob Doran, chief executive officer of Granite City Food & Brewery. “We anticipate great success.”