LP/AD Picks Up Tabasco FS Digital and Content

Toronto’s LP/AD has been engaged to develop digital strategy and content for Tabasco Foodservice in Canada. 

“Tabasco is one of the original heritage brands, in business for nearly 150 years,” commented Daryl Lunney, Vice President Marketing & Business Development at C.W. Shasky, who distribute and market Tabasco to the foodservice and industrial segment in Canada. “LP/AD have both the big brand experience and understanding of content strategy that we felt was needed to help us introduce new touchpoints and drive this business across Canada.”

LP/AD will be working on developing a foodservice social media strategy, managing online properties as well as developing both a strategy and creating digital content for foodservice activation activities, client engagement and other foodservice touch points.