Love Wellness Campaign Encourages Women to 'Give a F****' About Their Health

Epic Signal (Mekanism’s social media arm) has created the first brand campaign for Love Wellness’s latest product launch of Sparkle Fiber.

The campaign encourages women to 'give a f' about their health, but in this case the 'f-word' is fiber. The campaign aims to inform and arm women with knowledge about fiber's core benefit (gut health) and introduce Sparkle Fiber as the best option made for all women.

Launched in October 2016 by entrepreneur Lauren Bosworth, Love Wellness is a total body care company & community committed to the journey to love yourself well. Their products are designed to help discover what’s best for one’s personal wellness, with solutions ranging from gut health maintenance to intimacy products.

“Everyone is talking about gut health but for some reason, nobody is talking about the F-word...fiber,” said Bosworth. “For our first-ever brand campaign, Mekanism and Epic Signal captured not only the essence of the Love Wellness brand and shopper but showcased the many benefits of incorporating Sparkle Fiber as an important piece of the holistic wellness puzzle.”

“Love Wellness is changing the feminine wellness space, and Sparkle Fiber is no different. Whereas the rest of the category has historically misrepresented fiber as only having one benefit, our campaign seeks to educate women about the much broader benefits of fiber,” said creative director Kara Coyle. “From improved digestion to reduced bloating, we should all give a f*ck about fiber.”