Lotto 6/49 and Sid Lee Unite to Send Four-Leaf Clovers to Olympic Athletes in PyeongChang
For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada.
By tapping into Sid Lee’s connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang, Loto-Québec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck.
The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.
Brand: Marie-Claudel Lalonde, Janie Thériault, Zoé Doucet
Creative Agency: Sid Lee
Creative Director: Alex Bernier
Community Management: Pierre Joo (South Korea)
Counsel: France Wong, Marie-Julie Cossette, Noémie Martin, Jenny Pham
Creative: Christopher Jones, Alexandre Pellerin, Marc Lessard, Annik Tremblay-Meunier, Alexis Caron-Côté
Production Company: Sid Lee Studio
Editorial & Online: Simon Gosselin
Creative: Magali Loiselle, Magali Rack, Sarah Longpré, Kelly St-Pierre
Category: Events , Sports and leisure
Genre: Experiential , PR , People , Storytelling