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Creative

Lotto 6/49 and Sid Lee Unite to Send Four-Leaf Clovers to Olympic Athletes in PyeongChang

Kind-hearted initiative was produced by Sid Lee Studio and edited by Simon Gosselin

Lotto 6/49 and Sid Lee Unite to Send Four-Leaf Clovers to Olympic Athletes in PyeongChang

For the Winter Olympics in South Korea, Lotto 6/49 wanted to find a unique, green way to cheer on Team Canada.

By tapping into Sid Lee’s connections with the Canadian Olympic Committee ,Sid Lee Architecture designed the 2018 Canada Olympic House in PyeongChang,  Loto-Québec was able to send real, hand-picked four- leaf clovers to Canadian athletes to wish them good luck.

The initiative was produced by Sid Lee Studio and edited by Simon Gosselin.

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Client

Advertiser: Loto-Québec

Brand: Marie-Claudel Lalonde, Janie Thériault, Zoé Doucet

Creative Agency

Creative Agency: Sid Lee

Counsel: France Wong, Marie-Julie Cossette, Noémie Martin, Jenny Pham

Community Management: Pierre Joo (South Korea)

Creatives: Christopher Jones, Alexandre Pellerin, Marc Lessard, Annik Tremblay-Meunier, Alexis Caron-Côté

Production Company

Production Company: Sid Lee Studio

Creative: Magali Loiselle, Magali Rack, Sarah Longpré, Kelly St-Pierre

Editorial & Online: Simon Gosselin

Category: Events , Sports and leisure

Genre: Experiential , PR , People , Storytelling