Los York Taps Rob Sanborn for New Hybrid EP / Account Director Position
Creative content agency Los York today announced the hiring of Rob Sanborn in one of the agency’s signature hybrid roles as Executive Producer / Account Director. Sanborn will tap into his skillsets of both brand management and the creative process, relying on his experience on both the conceptual development side and production side alike.
Sanborn’s dual skillset of production and brand management stems from his 22 years in the industry as design-driven Executive Producer. From studio-side stints at Imaginary Forces, Superfad, and Digital Kitchen to agency-side experience at POSSIBLE Worldwide, Sanborn has developed the unique ability to blend his conceptual, strategic, and production management perspectives.
He’s been involved in extensive 360 campaigns for brands such as Coca-Cola / Zico, Bacardi, AT&T, and Citrix, as well as the integrated campaign for the Sprint Now Network which earned a Cannes Lion.
Sanborn’s approach fits within Los York’s culture of ground-breaking, visceral work in the ever-changing forms of content. He comments: “I’m excited to join Dex and Seth as they pioneer Los York as a truly next-generation creative advertising agency. Especially in the rapidly-evolving industry, they are ahead of the curve, mastering the production of in-house content with smart and innovative creative solutions that satisfy both our purely creative desires as well as the bottom line business needs of the brand and their messaging.”