London-based lobbying platform PolicyMogul has appointed Brand & Deliver to create its entire brand identity as well as design and build its go-to-market strategy in order to ensure a consistent feel across its products and communications.
PolicyMogul gives people a standardised platform for campaigns which may otherwise never be heard in parliament. The platform enables collaboration with like-minded individuals and will soon help MPs save time with access to concise information.
Brand & Deliver’s brief is to create a modern brand identity for PolicyMogul to use to clearly and quickly communicate its benefits. The approach leverages flat colours and uses illustrations to describe key functions in a simple manner.
Rob Pratt, creative director at Brand & Deliver, said: “Our approach was to position PolicyMogul as the place to bring people together. The identity had to reflect this. We created an identity that’s simple, clean and sophisticated with a splash of personality thrown in for good measure. We knew that everyone from small organisations, individuals and parliamentarians will be using the platform so clarity was paramount. We’re excited to see how PolicyMogul grows in the future.”