Little Black Book Partners with The World Media Awards
lbbonline.com, Thu, Dec 07, 2017
Announced as media partner for The Media Group’s 2018 awards
The World Media Group is delighted to announce Little Black Book as its media partner for The World Media Awards 2018 (WMAs). The WMAs, which are now open for entry
, are the only international awards to celebrate the best in cross platform, cross border, content-driven advertising.
Emma Winchurch-Beale, President of the World Media Group and International Sales Director at the Washington Post, commented: “There is a great fit between Little Black Book and The World Media Awards. With a passion for creativity and international reach that reflects our own, they will be invaluable in spreading the word and encouraging more advertisers and their agencies than ever to enter the Awards.”
Laura Swinton, Editor-In-Chief at Little Black Book, added: “The rise in content-driven advertising is such an interesting area as brands look to engage consumers in the same way that journalists have been doing for years and years – but with content teams and journalists alike looking to tap into the new technology and platforms that make delivering content more exciting and complex than ever. I can’t wait to see the entries this year – I’m sure that judging them will be fascinating and very difficult in equal measure!”
Little Black Book will be running a series of exclusive articles around The World Media Awards, including interviews with the judges, trends and predictions for content-driven marketing in 2018 and video interviews with the winners.