Little Black Book and Honeycomb Announce Streamlined Partnership

Little Black Book, the world’s fastest growing creative news channel, is partnering with revolutionary ad delivery platform Honeycomb, to make it even easier for advertisers to share creative work globally.

LBBonline.com is a creative resource for the worldwide advertising community, and hosts both editorial and user-generated content, with industry contributors from all over the world. As part of their membership, LBB page members can upload their creative assets to LBBonline.com, to be included in the site’s free-to-search global archive.

Honeycomb, which was officially launched in August 2016, delivers assets from advertiser to broadcaster in a more streamlined and efficient way than ever seen before. Relying on cloud-based technology, the innovative delivery platform has disrupted the industry with its superior user-experience and transparent pricing.

Today the two have announced that they are using the functionality and innovation behind both sites to create a seamless channel, allowing Honeycomb to feed advertising assets directly into LBBonline.

In practical terms, the partnership means that any LBB member who uses Honeycomb for delivery can send their assets to the broadcaster and LBBonline via Honeycomb, in one process.  

Matt Cooper, Founder of Little Black Book comments: “It’s such a great way to help our end users that we would be remiss not to act upon the idea. We know that LBB members are already using Honeycomb, and having sent their assets to the broadcasters, they are logging onto LBB and uploading the same work to their page and our creative archive. Working with Honeycomb is an intelligent way of streamlining the process that will save our clients valuable time.”

James Carpenter, Founder of Honeycomb comments: “We love the guys at Little Black Book and fully support their goal of making creativity globally accessible. By partnering in this way, delivering assets to broadcasters and LBB can be achieved simultaneously, saving our users valuable time and ensuring their creative work is given a global platform.

“We are working towards zero-waste advertising, and by saving our clients time and money, they can concentrate on what really matters – the creative.”

Cooper adds: “Our data shows that 100 creative assets in our archive can quickly gain 10,000 views from our global audience. We have over 100,000 unique visitors each month and we know that our members want their great creative to be seen and shared, and this will make it happen even faster.”

Having announced the launch of LBB Connects last Autumn, this is the first in a series of new partnerships in 2017, that will place Little Black Book in an unprecedented position in the industry. Little Black Book was created to make advertising and creative accessible to everyone, whilst giving all specialisms, from agency to post, a platform to share their opinion and insights. “We are always working to better the sharing of creativity in our industry, and get great work the fame is deserves,” explains Cooper. “We will be launching further collaborations this year that will give time and money back to the industry, and allow our members to create the very best work.”

To sign up or for more information on LBB Delivery by Honeycomb, contact matt@lbbonline.com or alex.heighes@honeycomb.tv