Footy’s back and the AFL together with GPY&R Melbourne have launched the 2014 Toyota AFL Premiership Season with a national TV, radio and print campaign, narrated by the internationally acclaimed Australian actor Chris Hemsworth and backed by a track from The Delta Riggs, whose debut album has been heavily-praised, receiving a 4 star review in Rolling Stone Magazine.
The campaign leverages all the optimism and hope shared by fans at the beginning of the Season, and showcases the almost limitless possibilities that this time of year, and only a sport like AFL can offer. Any team could make the finals, or even win the flag. Everyone’s level. Hope is everywhere and everyone reckons they’re a chance. Old heroes are back, new recruits are set to shake things up and big names are wearing new colours. Much like the bounce of an AFL ball, the season itself is entirely unpredictable. Only one thing’s certain – in 2014, everything’s possible.
AFL General Manager - People, Customer & Community, Dorothy Hisgrove, said AFL fans were at the heart of this year’s season launch campaign.
“The start of the Toyota AFL Premiership Season is a particularly exciting time for fans which is reflected in this campaign,” Ms Hisgrove said.
“Speaking directly to our fans has never been more relevant than this year given we will see an even greater focus on fan engagement and participation. As someone who knows Australian football and supports the game, we are delighted to have Chris Hemsworth support this campaign. Chris, along with a raft of our game’s superstars, really brings this campaign to life and reminds us in the best possible way that football is back.
The campaign launched on Sunday night.