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Limitless Possibilities in GPY&R’s AFL Ad

04/03/2014
Production Company
Melbourne, Australia
82
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2014 season launches with transforming spot narrated by Chris Hemsworth

Footy’s back and the AFL together with GPY&R Melbourne have launched the 2014 Toyota AFL Premiership Season with a national TV, radio and print campaign, narrated by the internationally acclaimed Australian actor Chris Hemsworth and backed by a track from The Delta Riggs, whose debut album has been heavily-praised, receiving a 4 star review in Rolling Stone Magazine. 

The campaign leverages all the optimism and hope shared by fans at the beginning of the Season, and showcases the almost limitless possibilities that this time of year, and only a sport like AFL can offer. Any team could make the finals, or even win the flag. Everyone’s level. Hope is everywhere and everyone reckons they’re a chance. Old heroes are back, new recruits are set to shake things up and big names are wearing new colours. Much like the bounce of an AFL ball, the season itself is entirely unpredictable. Only one thing’s certain – in 2014, everything’s possible. 

AFL General Manager - People, Customer & Community, Dorothy Hisgrove, said AFL fans were at the heart of this year’s season launch campaign.

“The start of the Toyota AFL Premiership Season is a particularly exciting time for fans which is reflected in this campaign,” Ms Hisgrove said.

“Speaking directly to our fans has never been more relevant than this year given we will see an even greater focus on fan engagement and participation. As someone who knows Australian football and supports the game, we are delighted to have Chris Hemsworth support this campaign. Chris, along with a raft of our game’s superstars, really brings this campaign to life and reminds us in the best possible way that football is back.

The campaign launched on Sunday night.


Credits

Client: AFL
General Manager - People, Customer & Community – Dorothy Hisgrove
Fan Development Manager: Alistair Dobson
Senior Marketing Coordinator: Ana Laskova
Agency: GPY&R Melbourne
Chief Creative Officer: Ben Coulson
Senior Writer: Alex Wadelton
Designer: Caleb de Gabriel
Agency Executive Producer: Romanca Jasinski
Head of Planning: Mike Hyde
Managing Partner: Julian Bell
Senior Account Manager: Rachel Semmens
Production House: XYZ Studios
Director: Bobby Dazzler
Executive Producer: Garett Mayow
Senior Art Director: Cedric Austria
3D Lead: Richard Osellame
Animator: Stephen Watkins
Compositor: Niamh Lines
Compositor: Robert Campbell
Colourist: Daniel Stonehouse @ Crayon
Music: The Delta Riggs "Scratch Flower"
Music Supervision: Karl Richter and Jen Taunton, Level Two Music
Sound Design: Paul Le Couteur, Flagstaff Studios

Credits
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