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Life Happens In Bacon's New IKEA Film

The first film in the campaign won Epica gold last week in Amsterdam

Life Happens In Bacon's New IKEA Film

IKEA´s “Where Life Happens” campaign, which strives to to be more close to reality than the glossy advertising aesthetics, has got a lot of positive publicity since it got released. 

The first film - “Every Other Week” - which introduced the campaign, won Epica gold last week in Amsterdam and has now received a sequel entitled “A good listener”. 

This time IKEA touches on the reality that a lot of parents face every day. 

The film portrays a father who fights to get through to his teenage daughter who is dealing and struggling with problems you have as a teenager AND when you feel like the world and foremost your parents, don´t understand a thing. 

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Advertiser: IKEA

Creative Agency

Creative Agency: Åkestam Holst

Copywriter: Mark Ardelius

Art Director: Jesper Holst

Producer: Leila Widgren

Production Company

Production Company: Bacon

Executive Producer: Ylva Axell

DOP: Mattias Rudh

Producer: Joel Rostmark


Editor: Nikolaj Monberg

Post Production / VFX

Post Production Company: Bacon X

Colourist: Hannibal Lang

VFX Supervisor: Jonas Drehn & Jan Tvililng

Producer: Helena de Brun

Genre: Digital , PR , Storytelling