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LIA 2018 Ambient | Print | Poster | Billboard and Verbal Identity Shortlists Revealed

10/10/2018
Associations, Award Shows and Festivals
New York, USA
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81 entries have been shortlisted for the award
London International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium are – Ambient: 14, Print: 38, Poster: 16, Billboard: 11 and Verbal Identity: 2.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA jury is comprised of the most talented, recognised and awarded individuals in the industry. 

Presiding over this year’s jury was Jeremy Craigen, Global Chief Creative Officer of INNOCEAN Worldwide. Joining him for three days of intensive judging were; Nils Andersson, Shanghai; Cindy Yan Chan, Focus Media Group Shanghai; Joaquín Espagnol, Cheil Madrid; Karen Howe, The Township Group Toronto; Dave Loew, Ogilvy Chicago; Helen Pak, Grey Advertising ULC Toronto; Ali Rez, BBDO Dubai; Jason Romeyko, Serviceplan International Munich; Darren Spiller, Sydney; Sompat Trisadikun, The Leo Burnett Group Bangkok and Gerrit Zinke, thjnk Hamburg

Winners for all media will be announced on 5th November. 

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist 


Complete list of 2018 Ambient | Print | Poster | Billboard | Verbal Identity Shortlists (by country):

AUSTRALIA
CHE Proximity, Australia 
Ambient - Banking/Financial/Insurance for Swann Insurance titled “Inconvenience Stores”

Host/Havas, Sydney 
Ambient - Public Service/Social Awareness for Palau Pledge 
Verbal Identity - Use of Copywriting for Palau Pledge titled “Palau Pledge”

CANADA
Cossette, Toronto 
Billboard - Art Direction Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
Billboard - Consumer Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
Billboard – Retail for McDonald's titled “Just Missed Us”
Billboard – Retail for McDonald's titled “Next Exit”
Billboard – Retail for McDonald's titled “On Your Right”

CHINA
Amber China, Shanghai 
Poster - Art Direction for Ammeloo titled “Chop-Chop 2.0_Pork”
Poster - Use of Illustration for Ammeloo titled “Chop-Chop 2.0_Pork”
Print - Art Direction for Ammeloo titled “Chop-Chop 2.0_Beef”
Print - Art Direction  for Ammeloo titled “Chop-Chop 2.0_Pork”
Print - Use of Illustration Campaign for Ammeloo titled “Chop-Chop 2.0_Beef”, “Chop-Chop 2.0_Pork”, “Chop-Chop 2.0_Mutton”

Serviceplan China, Beijing 
Print - Use of Typography Campaign for Portfolio Night - Seek Your Way Campaign titled “To Admire/To Diminish”, “Strong/Weak”, “Ambitious/Fear”

FRANCE
Babel, Paris 
Poster - Use of Illustration Campaign for Operation Clean Up Nature titled “Un Dimanche Apres-Midi A Lile De La Grande Jatte”, “Le Dejeuner Sur L'Herbe”, “Des Glaueuses”, “Les Baigneurs”, “Sur La Plage a Boulogne”

Herezie Group, Paris 
Ambient – NGO for Handicap International titled “#Bodycantwait”
Print - Direct Marketing - Business-to-Business for Google Cloud Services titled “The Biography of Tomorrow”

Marcel Paris, Paris 
Ambient - Corporate Image for Carrefour titled “Black Supermarket”
Ambient - Retail for Carrefour titled “Black Supermarket”

GERMANY
DDB Group Germany, Düsseldorf 
Print - Art Direction Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
Print - Consumer Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
Print - Personal Items/Gift Items for Stabilo Boss Highlighter Pen titled “Katherine”

Grabarz & Partner, Hamburg 
Ambient – Retail for Burger King titled “Loving 'It'”

Jung von Matt AG, Hamburg 
Ambient - Public Service/Social Awareness for EDEKA titled “The Most German Supermarket”

SERVICEPLAN Germany, Munich 
Ambient – Automotive for MINI titled “The Shortcut Billboards”

thjnk AG, Hamburg 
Poster - Consumer Campaign for IKEA - The Chair titled “Vitra vs. Odger”, “Thonet vs. Tobias”, “Fritz Hansen vs. Svenbertil”
Poster - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
Print - Art Direction Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
Print - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”

HONG KONG
Cheil Worldwide, Hong Kong 
Billboard - Use of Illustration Campaign for JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”
Poster - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
Poster - Use of Illustration Campaign - JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”
Print - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
Print - Use of Illustration Campaign for JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”

Ogilvy Hong Kong, Hong Kong 
Billboard - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
Billboard - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
Poster - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
Poster - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
Print - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
Print - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”

IRELAND
Rothco | Accenture Interactive, Dublin 
Print - Use of Typography for Eir Broadband titled “Black Spots”

JAPAN
Beacon/Leo Burnett Tokyo, Tokyo 
Verbal Identity – Naming for Bacon Potato Pie titled “Hahon Hohaho Hie”

Dentsu Inc., Tokyo 
Print - Art Direction for Kobe Newspaper titled “Since 1995”

NEW ZEALAND
DDB Group New Zealand, Auckland 
Poster - Beverages – Alcoholic for Steinlager titled “Fight for Territory”
Poster - Innovative Use of Poster for Steinlager titled “Fight for Territory”

PHILIPPINES
Dentsu Jayme Syfu, Makati City 
Ambient - Public Service/Social Awareness for Greenpeace Philippines titled “Dead Whale”

SPAIN
Cheil Worldwide Spain, Madrid 
Print - Use of Photography Campaign for Samsung titled “War Correspondents on Breast Cancer”

THAILAND
Ogilvy Group Thailand, Bangkok 
Print - Public Service/Social Awareness for Freeland.org titled “Bears”
Print - Public Service/Social Awareness for Freeland.org titled “Tigers”
Print - Public Service/Social Awareness for Freeland.org titled “Wolves”
Print - Public Service/Social Awareness Campaign for Freeland.org - Kill One, Kill All titled “Tigers”, “Bears”, “Wolves”

TBWA\Thailand, Bangkok 
Poster - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
Poster - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
Poster - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
Print - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
Print - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
Print - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”

UNITED ARAB EMIRATES
TBWA\RAAD, Dubai 
Billboard - Innovative Use of Billboard for Louvre Abu Dhabi titled “Highway Gallery”

UNITED KINGDOM
McCann London, London 
Billboard - Innovative Use of Billboard for Microsoft, Xbox / FIFA 18 titled “Football Decoded”


UNITED STATES
Area 23, An FCB Health Network Company, New York 
Print - Direct Marketing – Consumer for Change the Ref titled “Posts Into Letters”
Print - Use of Typography for Change the Ref titled “Posts Into Letters”

Energy BBDO, Chicago 
Ambient – NGO for National Safety Council titled “Prescribed to Death”

FCB Chicago, Chicago 
Ambient - Household Products for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”

McCann New York, New York 
Ambient – NGO - March For Our Lives titled “Price On Our Lives”
Ambient - Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”

MullenLowe
Billboard – Retail for Burger King titled “Prom King”

Ogilvy, Chicago 
Poster - Public Service/Social Awareness Campaign for Chicago Sun-Times titled “31 Bullets”
Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
Print - Household Products for Kiwi titled “First Steps - Ali”
Print - Household Products for Kiwi titled “First Steps - Earhart”
Print - Use of Copywriting for Kiwi titled “First Steps - Ali”
Print - Use of Copywriting for Kiwi titled “First Steps - Hemingway”
Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Sex and Drugs Print”
Print - Use of Copywriting Campaign for Kiwi titled First Steps Campaign titled “Ali”, “Lincoln”, “Earhart”, “Hemingway”
Print - Use of Illustration Campaign for Chicago Sun-Times titled “31 Bullets - Bullet 1 of 31: Guns in Classrooms”

TBWA\Chiat\Day, New York 
Poster - Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera /  Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
Print - Public Service/Social Awareness Campaign for Real Journalism Matters titled “Train”, “Car”, “Diner”

We Are Unlimited, Chicago 
Ambient – Retail for McDonald's titled “The Flip”

To find out more about LIA, visit http://www.liaawards.com/



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