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Levi's Honours Our Global Connectedness with New 'Live in Levi's' Campaign

Directed by Jake Nava, the spot highlights the universal appeal of dance and music

Levi's Honours Our Global Connectedness with New 'Live in Levi's' Campaign

Building on their deep heritage in equality, inclusiveness and progress, the Levi’s brand has launched the fifth instalment of its 'Live in Levi’s' campaign, highlighting the way people are connected across countries and cultures – through music, dance, and a spirit of optimism.

Like previous 'Live in Levi’s' instalments, 'Circles,' focuses on storytelling and inclusiveness. The message is simple: We are all connected. We are more alike than different. And our differences only make us stronger.


VP of Marketing: Chris Jackman

Marketing Manager: Adriana Higuera

Director of Marketing: Lauren Uchrin

Chief Marketing Officer: Jennifer Sey

Advertiser: Levi's

Creative Agency

Planning Director: Ryan Riley

Group Management Director: Arlene Bae

Chief Strategy Officer: Simon White

Account Supervisor: Lauren Geismar

Senior Producer, Film: Charlotte McConnell

Creative Director: Mike Long

Copywriter: Matt Ashworth

Art Director: Paul Foulkes

Creative Agency: FCB West

Chief Creative Officer: Karin Onsager-Birch


Editor: Leo Scott

Edit Company: Cartel

Post Production / VFX

Post Production House: The Mill

Production Company

Production Company: Believe Media/Cherry Films

Executive Producers: Benedict Cooper, Jannie McInnes

DOP: David Johnson

Director: Jake Nava

Category: Clothing/fashion , Denim

Genre: Action , Fashion & Beauty , People , choreography