Promoting the smoothness and stability of its new C4 model, Citroën has launched this springy spot to be released to its French market. Created by Les Gaulois / Havas WW Dusseldorf and shot by Wanda's Markus Walter, the ad features numerous cars losing control down a hill in a style not too dissimilar from Wacky Races' Dastardly and Muttley.
Credits
FILM : CATAPULT
CLIENT : CITROËN
PRODUCT : CITROËN C4
AGENCE : LES GAULOIS / HAVAS WW DUSSELDORF
International Creative Director: Gilbert Scher
Creative Director(s): Torsten Pollman
Art Director: Jan Billann
Agency: Eric Britton
Aurélie Ruiz
TV Producer: Christopher Thierry
Advertiser: AUTOMOBILE CITROËN
International Advertising Manager: Jean-Marc Savigné
Claudine Borel
Philippe Delmas
Production: Wanda
Director: Markus Walter
Post Production: One More Production
Executive Producer: Jerome Denis