Leo Burnett Vietnam Announces Two New Senior Hires

Leo Burnett Vietnam announced today, the appointments of Nguyen Thi Thao as head of integrated account management and Sumo Banerjee as strategic business lead.

Following the agency’s recent success at the annual Campaign Asia’s agency of the year awards show in Singapore where it won the gold award in Creative Agency of the Year (Vietnam) for the second year running and also picked up the silver award in Digital Agency of the Year (Vietnam); the appointments reinforce its commitment towards investing behind senior talents to drive competencies in integrated marketing and strategy.

Speaking about the appointments, Lukasz Roszczyc, managing director Leo Burnett Vietnam said, “With the transformation of the communication landscape, new needs of our clients, as well emerging opportunities driven by technology, we cannot afford to rest on our laurels. We are constantly on the lookout for talents to join our team to enhance our capabilities in driving growth for our clients’ businesses. Both Thao and Sumo will tap into Leo Burnett’s global capabilities in social, content, shopper, mobile, B2B and CRM to deliver the strongest integrated solutions in Vietnam.”

Thao has over 17 years of experience in managing marketing and communication for international brands including Unilever, Coca-Cola, Prudential, GSK, Kimberly-Clark, Panasonic, as well as local brands like Vinamilk, Asia Food, Vietnam Airlines, amongst others. She brings a Vietnamese perspective in driving effectiveness of integrated communication plans. In her new role, she will also be charged with integrating account management with digital capabilities within the agency.  Thao joins Leo Burnett from Ogilvy & Mather, where she had been with over the last 14 years.

Sumo has 19 years of extensive international experience in communication on both the client and agency’s sides covering media, account management, digital, shopper and planning.

With experience working in the emerging markets of CIS (Commonwealth of Independent States) and Asia-Pacific, Sumo has led brands including Nestle, Coca-Cola, Inbev, BAT, JTI, P&G, Samsung and a number of local brands in Russia, India and Vietnam. His substantial expertise in CRM and Shopper will reinforce the agency’s capabilities in these areas.