Leo Burnett Releases Striking New Print Ad For McCafè
Leo Burnett London has released a new print campaign for McCafè. The ad promotes the fact that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms.
The agency used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background.
You can view the new print ad below:
Copywriter: Blake Waters
Art Director: Steve Robertson
Account Director: Sam Houlston
Photographer: Jason Hindley
Creative Agency: Matt Lee and Pete Heyes
Agency Production: Emily Green/Sarah Iannou
Category: Soft drinks , Tea and coffee