Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 91

Leo Burnett Releases Striking New Print Ad For McCafè

Leo Burnett London, 2 weeks ago

The ad aims to highlight the fact that McDonald’s only uses the finest grade Arabica beans

Leo Burnett Releases Striking New Print Ad For McCafè

Leo Burnett London has released a new print campaign for McCafè. The ad promotes the fact that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms.

The agency used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. 

You can view the new print ad below: 



Creative Agency

Copywriter: Blake Waters

Art Director: Steve Robertson

Account Director: Sam Houlston

Photographer: Jason Hindley

Creative Agency: Matt Lee and Pete Heyes

Agency Production: Emily Green/Sarah Iannou

Category: Soft drinks , Tea and coffee

Genre: Print