Leo Burnett Names Katie Newman U.S.A. Chief Marketing Officer

Today, Leo Burnett named Katie Newman as chief marketing officer. Hot on the heels of Leo Burnett’s wins of MillerCoors and Jim Beam, Newman joins newly appointed North American Chief Executive Officer Andrew Swinand in leading new business and growth efforts for the agency’s U.S.A. operations.

“Katie is a force of positive energy, collaboration and strategy. She inherently understands the power of the Leo Burnett brand, having worked here before,” said Swinand of the appointment. “I am very proud to call her my business partner. I know that she will deliver growth and provide leadership for this company.”

Newman will help advance the Leo Burnett brand, and architect the teams and processes that will drive the agency’s business growth.

Newman brings nearly two decades of experience in digital media and content marketing. Throughout the last four years, Newman has led the charge in building three marketing start-ups alongside Swinand as the chief marketing officer of The Abundancy, Ardent and Transparent Media Partners, successfully exiting both The Abundancy and Ardent in the recently announced Leo Burnett acquisitions. Previous to her CMO post, Newman led new-business development and led accounts, content distribution and measurement strategies. 

“Leo Burnett will redefine what it means to be a creative agency in 2017,” said Newman. “Data and creativity will no longer be at odds with one another. Data is telling us what people want, and if we harness it in the right way, we can respond with creative experiences that are more personal, timely and impactful than ever before.”

No stranger to Leo Burnett, Newman worked at the agency twice before on blue chip brands Hallmark and Allstate, including its iconic “Mayhem” campaign. Her time at Leo was punctuated by stints at both Barkley and CP+B, where she pioneered some of Burger King’s most memorable campaigns, earning the brand the title of “Advertiser of the Decade” from Adweek in 2010. Her work has been recognized by major industry shows including the Emmy Awards, Cannes, One Show and the Effies.

Learn more about Newman at http://leoburnett.com/articles/news/leo-burnett-names-katie-newman-usa-chief-marketing-officer/.