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Creative

Leo Burnett London Shows How On Some Mornings Only a Mcdonald’s Breakfast Will Do

In the 30-second TV spot, we follow a hen party setting off early with a long drive ahead

Leo Burnett London Shows How On Some Mornings Only a Mcdonald’s Breakfast Will Do

McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day.

The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social.

It is based on the idea that on some mornings when you need to shake off the night before, or gear up for the day ahead, not any old breakfast will do – it has to be a McDonald’s breakfast.

In the 30-second TV spot, we follow a hen party setting off early with a long drive ahead. As the party gathers, they all share one common need – the need for a McDonald’s breakfast to set them up for the day. The TV ad is supported through the line and runs for nine weeks with media through OMD.

Steve Howells, Head of Marketing at McDonald’s, said: “This new campaign is a real celebration of McDonald’s breakfast and the role it plays in our customers’ lives. We are proud that it is borne of a true customer insight and the creative output feels fresh, modern and relevant.”

Dan McCormack and Luke Boggins at Leo Burnett London added: “This campaign is a celebration of mornings - from the bog-standard to the mind-bogglingly good. It acknowledges the fact that sometimes a sub-standard breakfast will not suffice. Some mornings just call for McDonald’s.

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Client

Advertiser: McDonald's

VP of Marketing: Emily Somers

Marketing Manager: Michelle Graham-Clare

Creative Agency

Creative Agency: Leo Burnett London

Chief Creative Officer: Chaka Sobhani

Agency Production: Lou Pegg

Account Management: (BAD) Rosie Greaves (AD) Steve Halliday (SAM) Ailsa McQuaid (AE) Kate Aspinall

Digital Project Manager: Emily Green and Sarah Ioannou

Brand Marketing: Sophie Williams (Executive)

Creatives: Hayley Power and Cass Jamcotchian

Planners: (Planning Director) Max Keane (Planner) Niall Moore

Production Company

Production Company: Knucklehead

Director: Siri Bunford

DOP: Ben Smithard

Producer: Tim Katz

Offline

Edit Company: Final Cut

Editor: Adam Rudd

Music

Sound Designer: Mark Hellaby

Sound Design: 750 mph

Category: Breakfast , Food

Genre: Experiential , PR , People