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Leo Burnett London Brings Light to New Samsung Campaign

Leo Burnett London, 4 months, 3 weeks ago

Stink's John Hillcoat directs latest film for the Galaxy S7 and S7 Edge mobile handsets

Leo Burnett London Brings Light to New Samsung Campaign

Samsung has launched a new campaign to introduce the new low light capabilities of the camera in its Galaxy S7 and S7 Edge mobile handsets.

The 50 second global spot entitled ‘Sister’ features a young girl who can’t get to sleep as she’s afraid of what lurks within the darkness of her bedroom. Her older sister uses the revolutionary camera on her Samsung Galaxy S7 to show her that, even when it’s dark, there is nothing to be afraid of. This is all thanks to the cameras dual lens technology, which can take pictures in very low light, meaning the Samsung S7 can effectively ‘see the dark’. In fact, all the camera photos that feature in the commercial are completely authentic and no post-production was used to enhance them.

The S7 is beginning to redefine the smartphone market and this commercial is part of Samsung’s latest effort to demonstrate the emotional benefit that Samsung phones have in people’s lives.

Creative Agency

Creative Director: Britt Nolan

Copywriter: Matt Collier and Wayne Robinson

Art Director: Matt Collier and Wayne RobinsonMatt Collier and Wayne Robinson

Producer: Keith Jamerson

Creative Agency: Leo Burnett London

Media Agency

Media Agency: Starcom


Editor: Excile

Post Production / VFX

Post Production House: MPC

Production Company

Director: John Hillcoat

Production Company: Stink

Category: It, phones, Av and computers , Phones

Genre: Storytelling