Leo Burnett Germany Captures Global BRITA Shopper Marketing Account
Relationship will see development of international Trade Marketing for BRITA
A positive start into the New Year for Leo Burnett Germany: With immediate effect, the team headed by Andrea Albrecht (CEO) and Andreas Pauli (CCO) will be responsible for BRITA’s global shopper marketing account. Moreover, it will develop the international Trade Marketing for BRITA, one of the leading companies in the field of water optimisation. An extensive test project led the way to this collaboration.
In the course of BRITA’s communications realignment, the Shopper Marketing experts have developed a substantial toolbox that offers beneficial synergy effects for a globally consistent brand appearance. It also provides elements that are applicable locally for a high flexibility and sales relevance in all individual markets.
Additionally, some trailblazing projects are already running at full speed in which require Leo Burnett’s strategic Shopper expertise as well as creative know-how. The team will develop various launch, re-launch and promotion flights as well as global category projects which will require a purpose-built and innovative Shopper research approach.
“BRITA is a German middle-sized company but one of the leading companies worldwide in its field. Their innovative products make them an exciting and valuable client for Leo Burnett. Furthermore we think it is very tempting to build up the international Trade Marketing by being a real partner for BRITA”, Leo Burnett’s Client Service Director Martin Krauter commented after the pitch win.
“Leo Burnett convinced us right from the beginning with their strategic Shopper and Retail know-how on an international level in combination with a strong capability in implementing creative ideas. We firmly believe that we have found a partner in Leo Burnett with whom we will be able to create the future of Multichannel Marketing”, says Prue Sheehan, Senior Trade Marketing Manager at BRITA.
At Leo Burnett Martin Krauter (Client Service Director), Clarissa Frohne (Account Supervisor), Darijusch Faseli (Director Shopper Marketing Strategy) and Manfred Wappenschmidt (Creative Director) will handle the account.
At BRITA Ulrich Bergweiler (Director Brand Marketing), Prue Sheehan (Senior Trade Marketing Manager) and Anke Binder (Senior Vice President Marketing Consumer) are responsible.