Leo Burnett Chicago Scores Creative Effectiveness Grand Prix for Van Gogh’s Bedrooms

The Cannes Lions community has honoured the winners of the Digital Craft, Film Craft, Radio and Creative Effectiveness Lions.

Creative Effectiveness is the only global award to recognise the link between award-winning creativity and business results. From 172 entries received, 21 Lions were awarded: 5 Gold, 7 Silver and 8 Bronze and the Grand Prix went to ‘Van Gogh’s Bedrooms: Let Yourself In’ by Leo Burnett Chicago for the Art Institute of Chicago. Jury President, Jonathan Mildenhall, Chief Marketing Officer of Airbnb, stated that the best Creative Effectiveness work impacts audiences, business, culture and the creative community at large. The Grand Prix winning work used creativity to breathe new life into an organisation, introducing it to a younger, broader audience and creating a huge global conversation. Mildenhall said, “It clearly understood how to live in the uncomfortable space necessary for the work to be truly remarkable.”

From 924 entries in Digital Craft 37 Lions were awarded: 6 Gold, 11 Silver and 19 Bronze and the Grand Prix was picked-up by ‘Real-Time Virtual Reality Experience for Björk’s Notget VR’ by Analog, London / W&N Studio, London for Björk. Jury President, Henry Cowling, Creative Director, UNIT9, UK, said the work, “Combines all the facets of digital craft to the highest possible level. It’s breaking new ground in media storytelling and experience design and is doing it in a way that’s absolutely virtuous.”

From 1483 entries in Radio 63 Lions were awarded: 7 Gold, 22 Silver and 33 Bronze and the Grand Prix went to three executions for KFC by Ogilvy & Mather Johannesburg: ‘Repeat the Punchline,' 'Long Red Thin Shape,' 'No One Cheerses’. Funny, moving and expertly crafted, Jury President Mario D'Andrea, President & Chief Creative Officer, Dentsu, Brazil, described the work as “a very traditional brand with a very traditional way of doing copywriting."

From 2490 entries in Film Craft 103 Lions were awarded: 17 Gold, 33 Silver and 52 Bronze and the Grand Prix went to ‘The Blaze - Territory’ by Iconoclast, Culver City for musician The Blaze. Jury President Robert Galluzzo, Founder/Executive Producer, FINCH, Australia, said the work was more than an award-winner, it’s “a gift to the festival audience,” adding, “it’s a stunning example of what vulnerability and poetry can look like on screen. The casting is stunning, the cinematography is stunning, the editing is superb – it’s a piece of film that has an ambiguous yet important narrative that you can watch over and over again.”

And finally, the Cyber Young Lions competition winners were announced during the awards show:

Gold: Michael Phillips and Scott Kooken from Youngdogs Netherlands, The Netherlands

Silver: Casper Mandrup and Fie Lyster from Zenith, Denmark

Bronze: Martina Gonzalez Calderon and Matias Paglieri from Wunderman Buenos Aires, Argentina