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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Leo Burnett and Samsung's 'Do What You Can't' Campaign Unites Us Together Against Fear

10/04/2017
Advertising Agency
São Paulo, Brazil
2.8k
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Samsung's first commercial for the Latin America region communicates the new brand global concept
Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.

Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director's commented.
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