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Creative in association withGear Seven
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Legwork Develops Playful Back-to-School Animation for L.L.Bean Backpacks

02/08/2018
Marketing & PR
New York, United States
126
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Legwork provided the storyboards, designs and animation for the spot
Denver-based creative studio Legwork recently created the animated content for the latest L.L.Bean backpacks ad, a video illustrating how tough these backpacks really are.

Taking place in a testing lab, the video shows how much weight and use these backpacks can take, and compares those numbers with fun and instructional examples—apples, Dalmatians, Statues of Liberty and water balloons. 

The script was provided to Legwork, and from there they did the storyboards, designs and animation, which includes some stop motion. This is Legwork’s first work with L.L.Bean. 
Credits
Brand
Agency / Creative
Post Production / VFX
Animation