Learn to Love Winter with McDonald's Brilliant 'American Winter' Campaign
From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter.
To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting act of eating at McDonald's.
Copywriter: Stéphane Kaczorowski
Art Director: Sébastien Skrzypczak
Creative: Benjamin Marchal, Faustin Claverie
Producer: Benoit Duchemin (TV)
Creative Agency: TBWA\PARIS
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Creatives: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau
Director: Ben Gregor
Production Company: Moonwalk Films
Category: Food , Fruit and vegetables