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Creative
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Learn to Love Winter with McDonald's Brilliant 'American Winter' Campaign

TBWA Worldwide, 8 months ago

TBWA\Paris announces launch with three comedic new spots directed by Ben Gregor

Learn to Love Winter with McDonald's Brilliant 'American Winter' Campaign

From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to support the cold during winter.


To announce this launch, TBWA\Paris has created a saga composed of 3 comedies directed by Ben Gregor (Moonwalk production). Each spot contrasts the harsh winter weather with the warm, comforting act of eating at McDonald's.









Creative Agency

Copywriter: Stéphane Kaczorowski

Art Director: Sébastien Skrzypczak

Creative: Benjamin Marchal, Faustin Claverie

Producer: Benoit Duchemin (TV)

Creative Agency: TBWA\PARIS

Executive Creative Directors: Benjamin Marchal, Faustin Claverie

Creatives: Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau

Production Company

Director: Ben Gregor

Production Company: Moonwalk Films

Category: Food , Fruit and vegetables

Genre: Comedy