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Creative
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Learn to Haggle Like a Pro with Del Campo Saatchi's New Andes Beer Campaign

Saatchi & Saatchi Worldwide, 10 months, 1 week ago

LANDIA's Milton Kremer directs three top-notch hagglers in new campaign

Learn to Haggle Like a Pro with Del Campo Saatchi's New Andes Beer Campaign

There’s one thing in life that money can’t buy: time.  Now Andes Beer is going to teach you how to negotiate it:  Del Campo Saatchi & Saatchi Buenos Aires presents:  'Hagglers.'

Do you need to negotiate with your girlfriend to go out with your friends on Friday, or just to come home a few hours later?  Maybe you want to go on a road trip with your friends for a few weeks, or persuade your angry neighbour that your house party should go on until the early hours of the morning?  No worries, because the top hagglers in the world are going to help you out with online advice. They don’t have a business degree, but they do possess super-human levels of persistence.

Del Campo Saatchi & Saatchi Buenos Aires Executive Creative Director Rafael Santamarina commented:  “Whenever someone says, ‘let's go grab a beer’, we immediately think about having fun, unwinding, and spending time with friends. That's the spirit of beer and, above all, Andes. And that's what we wanted to reflect in this campaign, where we help people negotiate something more valuable than any material object: time with friends.”

In addition to the commercials, which will air on TV in Argentina, the Andes Hagglers will provide assistance via social networks, so that all those in Mendoza can continue enjoying their beer with all their friends.




Creative Agency

Creative Director: Matias Eusebi, Ammiel Fazzari

Copywriter: Tobías Tercic

Art Director: Hernan Garcia Dietrich

Executive Creative Director: Ariel Serkin, Juan Pablo Lufrano, Rafael Santamarina

Producer: (Chief) Adrian Aspani

Creative Agency: Del Campo Saatchi & Saatchi Buenos Aires

Producers: Consuelo Gimenez Uriburu, Juan Manuel Cuervo

Account Management: Manuela Sorzana

Senior Art Director: Fernando Lanuza

Head of Art: Mariano Espagnol

Music and Sound

Audio Post Production: Elefante resonante

Music Production: TDL

Offline

Editor: Alejo Santos

Post Production / VFX

Colourist: Pentimento Color Grading

Post Production House: Julian Lopez Coppola

Production Company

Director: Milton Kremer

Executive Producer: Agustin Alberdi, Adrian D’Amario

Photographer : Nico Hardy

Producer: Marina Ponce

Producers: (Chief) Ivan Grichener

Production Company: LANDIA

Category: Alcoholic drinks , Beers

Genre: Storytelling