LEAP Pushes for WowHydrate with CGI Film

With a growing roster of brand ambassadors across the sporting world, drinks brand WowHydrate wanted to show customers what differentiates their product from other sports drinks on the market. While other fitness drinks sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use. To demonstrate how this works, they commissioned LEAP to create a CGI brand film that would showcase their unique push-cap technology.

LEAP’s animated sequence uses precise modelling with photoreal textures and rendering to show an exploded view of the push-cap system as it infuses the water with electrolytes and flavour. LEAP’s creative approach echoes the look and feel of the brand design, animating the packaging colours like racing stripes which highlight the product and flavour varieties.

WowHydrate have shared the product demo video on their social channels. They have also been working with LEAP on pack shot photography and other marketing materials.