Leading Products and Service Design Studio Kraftwerk Joins Isobar

Global Digital Agency Isobar has announced that award winning Amsterdam-based design agency Studio Kraftwerk will join the network. Together they will offer a joint end-to-end strategy, design and technology proposition to serve local and EMEA clients at scale.

Studio Kraftwerk delivers strategy, concept and design for digital products and services across national and international clients. The studio’s brand-led approach aims to create tools that help brands create meaningful connections with their consumers while creating synergy between storytelling and digital services. This approach fits with Isobar’s global ambition to unlock the full potential of digital for businesses, brands and people’s lives.

The agency is already part of the Dentsu Aegis Network, through its sister agency ACHTUNG! mcgarrybowen. Moving forward, Studio Kraftwerk will operate as part of Isobar, a global digital agency, where products & service development is a key client offering. With this collaboration both agencies aim to create an end-to-end offering and grow the Amsterdam office into a hub for digital products & services.

Daniël Sytsma, Founder and Creative Director Studio Kraftwerk, says: “This collaboration allows us to better service clients with more complex challenges and multi-market needs. We’re looking forward to build Isobar’s products & services offering locally and in EMEA. By joining forces, we believe to combine best of both worlds: the agility and creativity of a design hotshop and the implementation power and broad expertise of a global Isobar network.”

Since 2014, Studio Kraftwerk creates digital products & services for the travel, automotive, health and retail industry. With a focus on craft and creativity, they’ve launched successful digital products and services for Volkswagen, Porsche, Philips and KLM. Their work has been recognised with multiple awards at the European Design Awards, Red Dot and FWA.

Their brand new showreel offers an overview of their work.

Sven Huberts, Director of Strategic Growth EMEA, Isobar, comments: “Studio Kraftwerk has earned a strong reputation as an innovative design-led agency that has demonstrated going beyond just interface design. It’s biggest differentiator lies in it’s ability to imagine what the next digital product & service will look like that will augment new value for a client. When you connect that thinking with the wider capabilities and strengths of our network, a new benchmark is born.”   

Studio Kraftwerk Linked by Isobar will be led from Amsterdam by Daniël Sytsma (Creative Director) and Boris Nihom (Strategy Director). They report to Sven Huberts (Managing Director of Isobar Netherlands and Director of Strategic Growth, Isobar, EMEA). The core team will collaborate with the technology and consultancy expertise within the network to deliver execution at scale.