LBB Creates New Digital Tools and Special Deal for All AICP Members

LBB today announced a new alliance with AICP. LBB will provide AICP members with an exclusive discount to LBB membership. Recognising the scope for growth that companies in the advertising and communications industry have to market themselves using LBB, the AICP have agreed to a two-way deal.

LBB will be providing AICP members a 10% discount on all annual membership subscriptions. With a readership base made up of over 250,000+ unique monthly visitors in 150 different countries, the AICP believes the partnership will help promote its members to a wider audience globally. LBB’s audience breaks down into 40% agency, 40% brand marketing managers and 20% post and production readers.

LBB is the fastest growing online platform for the advertising, marketing and communications business. Members of LBB can access all the benefits of the platform and its events from as little as $650/£500 a year. Since 2011, it has been providing its member companies with a space to share news and engage with the in-house editorial team. It now also boasts one of the biggest free-to-view creative archives and access to one of Cannes Lions’ most popular fringe events - the LBB and Friends Beach. As of 2018, members can now also submit a maximum of five entries into global award, The Immortals. Inspired by LBB chairman and past AICP show curator, Sir John Hegarty, The Immortal Awards seeks to challenge the current industry awards model and fuel a League Table of Creativity that will benchmark the best companies in the world using a fair system.

The second part of the arrangement means that AICP members will now be differentiated on LBB by a special AICP icon. The new icon will make AICP members instantly recognizable and distinguish them from those companies that are not amongst their AICP peers.

LBB has also developed a feature which AICP members can use to feed their own websites, blogs or social channels with related LBB content using a special widget or unique RSS Code. This new functionality has been built-in to provide AICP members with a hassle-free content stream that will save time posting content on several different channels at once. (Please get in contact with LBB if you want help to set this up)

“LBB has become a strong voice in the industry and a valuable way for AICP members to share company news and breaking projects,” said Matt Miller, president and CEO of AICP. ‘The global reach of the LBB platform is undeniable and can be an attractive tool for AICP members.”

CEO of LBB, Matt Cooper comments: “I have long been a supporter of what the AICP does in the USA and influence it has around the globe. It seems like a very natural step to be working with them more closely. Any user on LBB can now see, in a split-second, who is a distinguished member of the association. We are asked often by advertisers and brands who is a member of which association, as they become increasingly interested with working with post and production companies direct. With many AICP members already using LBB to help grow exposure for their businesses and attract new clients, we wanted to share the benefits with others.”

The AICP are the latest Association to partner with LBB including the APA, the IPA, the CAA, Film Brazil, the ICA and the 4A’s.