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Laundry Detergent Woolite Champions Stylish & Confident Women This Women's Day

Havas Worldwide, 6 months, 3 weeks ago

Havas Worldwide captures confidence with international non-profit Dress for Success

Laundry Detergent Woolite Champions Stylish & Confident Women This Women's Day

Woolite, in partnership with the international non-profit, Dress for Success, is launching the campaign 'Capturing Confidence,' created by Havas Worldwide. In the first-of-its-kind donation mechanism, some of New York's most stylish women are given the opportunity to donate the clothes off their back in the streets of New York.

Over the past year more and more brands have been shifting their marketing strategies to become more inclusive. From Barbie's new body and her recent modeling gig in Target swimsuits to strong women being featured in this year's round of Superbowl Ads, we can anticipate that more brands will follow suit in response to International Women's Day and beyond. 

Creative Agency

Chief Creative Officer: Toygar Bazarkaya

Creative Director: Kate McCagg, Jaime Perruquet

Executive Creative Director: Jason Musante, Israel Garber

Account Director: Jennifer LoSicco

Group Account Director: Betsy Simons

Executive Producer: Laura Shuey

Producer: Jane Minehan

Creative Agency: Havas Worldwide

Account Executive: Cherith MacRitchie

Producers: (Jr.) Mark Forte

Design Director: Meghan Smart

Associate Creative Director: Julian Tippins, Dorothy Austin


Editor: Michael Ramirez

Category: Beauty/health , Soaps