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Lady Gaga & Tony Bennett Duet in This Barnes & Noble Festive Spot

DDB North America, 10 months, 1 week ago

Roberts + Langer DDB enlist Jonas Akerlund to direct Christmas ad for the book retailer

Lady Gaga & Tony Bennett Duet in This Barnes & Noble Festive Spot

Created by Roberts + Langer DDB, book retailer Barnes & Noble has launched its holiday ad campaign. “You Never Know Who You’ll Meet at Barnes & Noble” brings together two internationally renowned musicians, Tony Bennett and Lady Gaga, whose special relationship perfectly captures the spirit of the holiday season.

Barnes & Noble Chairman, Leonard Riggio, penned the tagline, “You Never Know Who You’ll Meet at Barnes & Noble,” and chose the artists, who have recently completed a sold out world tour in support of their collaborative album, Cheek To Cheek, which debuted at #1 on Billboard’s Top 200 Album charts and won a Grammy Award.

The 30-second and 60-second spots started airing on November 16, across major networks including ABC, NBC Universal and CBS during top-rated network shows like Scandal, The Voice and How to Get Away With Murder. Additionally, the 60-second version is available on Barnes & Noble’s digital channels.


The spot was directed by Grammy award-winning Swedish director Jonas Akerlund. Jonas and Lady Gaga have collaborated on previous projects, making him a perfect choice to bring this story to life.

The new campaign also marks the continuation of the relationship between Roberts + Langer DDB and Barnes & Noble following last year’s successful “A Book is a Gift Like No Other” holiday commercial.

Advertiser

Brand: Barnes & Noble

Creative Agency

Chief Creative Officer: Andy Langer

Account Director: Torrey Plank

Group Creative Director: Lynn Mercado, Amy Sacks

Creative Agency: Roberts + Langer DDB

Production Company

Director: Jonas Akerlund

Category: Retail and restaurants , Retail stores

Genre: People