Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business
  • 57

Ladbrokes appoints Saatchi & Saatchi Australia

Saatchi & Saatchi Sydney, 5 months ago

The Australian bookmaker picks Saatchi & Saatchi as its new agency partner to help drive creativity and change the game.

Ladbrokes appoints Saatchi & Saatchi Australia

Following a competitive pitch, Saatchi & Saatchi has been appointed by Ladbrokes, a global leader in the betting and gaming market and Australia's most innovative bookmaker.

Says Dean Shannon, CEO of Ladbrokes: "Following a competitive pitch process we've appointed Saatchi & Saatchi as our creative agency partner. At Ladbrokes we continually endeavour to be first to market with new products and innovations and the brand platform and campaign presented by Saatchi & Saatchi will help us to continue to change the game."

Says Michael Rebelo, CEO of Saatchi & Saatchi Australia: "We're excited to be appointed by Ladbrokes, they're a great team of people with an ambitious vision for their brand that we can help drive with creativity. The online betting category is highly competitive, high growth and full of creative opportunity. We're looking forward to the challenge in partnership with Ladbrokes."