Prospective university students have been
inspired to be 'All Kinds of Clever' thanks to a La Trobe University
activation, conceived, designed and built by the SDWM and AIRBAG teams,
that enables them to pay with their own clever.
Launched at the
VCE Careers Expo a week ago, Use your clever introduced three custom
designed and built 'Clever Machines', each stocked with great prizes.
All students had to do to receive them was show how clever they are.
The
clever machines only accept clever, not cash, and through a series of
bespoke games designed to test and measure different skills and
attributes, players were able to win various prizes.
From emotional intelligence to teamwork, each unique game highlighted
different kinds of clever valued by industry and future employers, that
students will develop and use when they study at La Trobe. These types
of skills develop well rounded graduates and are what sets La Trobe
apart.
In addition to the clever prizes, players were rewarded
with an insight into their strengths and aptitudes, with their clever
scores shared in a follow up email.
The hands-on experience was
created with the objective of demonstrating the kinds of clever
important for University graduates that La Trobe develops.
Says
Matt Boyd, director of market development, La Trobe University: "This
activation was a fun way of engaging with students and introducing them
to the kinds of clever they will need in the workforce once they
graduate University, in addition to their degree, and how La Trobe is
teaching these skills to all students, ensuring they are ready for their
careers."
SDWM creative Eddie Coghlan describes the experience as a tangible demonstration of LaTrobe's 'All Kinds of Clever' brand positioning.
Says
Coghlan: "Our challenge was to create an activation that didn't just
promote 'All Kinds of Clever', but was clever in itself. And in an
environment where students are bombarded with gimmicks and giveaways,
creating an educational and intriguing experience really set the brand
apart."
Says Steve Nicholson, creative technologist, AIRBAG:
"We've loved creating this technology in a way that surprises and
delights. La Trobe set us the ambitious task of not only engaging high
school students at the expo, but also communicating an important brand
message, whilst generating a new sales lead every 60 seconds. It's
immensely satisfying to feel that we did all three."