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Knucklehead's Thibaut Grevet Directs Intense Spot for Rapha

09/10/2019
Production Company
London, United Kingdom
154
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Rapha’s GORE-TEX rain coat battles the elements in epic new cycling film

Staying dry while riding in the wet is of the utmost importance to cyclists. Staying dry in the wet without overheating is the holy grail. 

To this end, Rapha and the GORE-TEX brand have partnered for the first time to develop three new foul weather cycling jackets, utilising Gore’s most technically advanced waterproof-breathable GORE-TEX fabrics to keep riders dry in the wet without overheating, ensuring that every ride is a comfortable one.

Rapha commissioned Knucklehead director Thibaut Grevet to put the new jackets to the test, during an intensive three day shoot in the Pyrenees. The film debuted on Rapha’s website on Tuesday October 8th, and will run across Rapha’s and GORE-TEX’s social media channels from Thursday 10th October.

Alex Valdman, the creative director at Rapha says: “Rapha and the GORE-TEX brand have always been at the forefront of technical product innovation. This partnership is just the beginning of our joint efforts into the long-term, leading-edge product development. GORE-TEX are a crucial ‘ingredient’ in waterproof clothing for extreme conditions and we’re confident Rapha + GORE-TEX jackets will withstand the wettest of weathers.”

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