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Creative
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Knowledge is Power as Unicorns Run Rampant in First Utility Spot

VCCP, 8 months, 4 weeks ago

VCCP unleashes a herd of magical horses in tongue-in-cheek campaign

Knowledge is Power as Unicorns Run Rampant in First Utility Spot

It’s all bright white unicorns and the magic of HD electricity in our latest campaign for energy company First Utility.

As the UK’s largest alternative to the Big Six energy firms, First Utility decided to move away from the ads of their competitors and with a tongue in cheek spot that see’s the brand launch a mock energy company - HD Electricity, which captures the amazing power of unicorn horns - to hammer home the message that all electricity does the same so people shouldn’t pay more.

The campaign, which runs across TV, outdoor, press, social and digital also launches First Utility’s new brand position Knowledge is Power, which reinforces the company’s goal to actively engage and empower customers.

Creative Agency

Creative Director: David Aylesbury & Pete Bastiman

Copywriter: Pete Bastiman

Art Director: David Aylesbury

Executive Creative Director: Darren Bailes

Creative Agency: VCCP

Planners: Simon Gregory and Matt Wyatt

Media Agency

Media Agency: Good Stuff

Music and Sound

Composer: Theo Vidgen

Post Production / VFX

2D Lead Artists: Ben Robards

3D Lead Artist: Matt Burn

Colourist: Matt Turner

Post Production House: Absolute Post

Producer: James Beck

Production Company

Director: Agustin Alberdi

Production Company: Stink