Knowledge is Power as Unicorns Run Rampant in First Utility Spot
It’s all bright white unicorns and the magic of HD electricity in our latest campaign for energy company First Utility.
As the UK’s largest alternative to the Big Six energy firms, First Utility decided to move away from the ads of their competitors and with a tongue in cheek spot that see’s the brand launch a mock energy company - HD Electricity, which captures the amazing power of unicorn horns - to hammer home the message that all electricity does the same so people shouldn’t pay more.
The campaign, which runs across TV, outdoor, press, social and digital also launches First Utility’s new brand position Knowledge is Power, which reinforces the company’s goal to actively engage and empower customers.
Creative Director: David Aylesbury & Pete Bastiman
Copywriter: Pete Bastiman
Art Director: David Aylesbury
Executive Creative Director: Darren Bailes
Creative Agency: VCCP
Planners: Simon Gregory and Matt Wyatt
Media Agency: Good Stuff
Music and Sound
Composer: Theo Vidgen
Post Production / VFX
2D Lead Artists: Ben Robards
3D Lead Artist: Matt Burn
Colourist: Matt Turner
Post Production House: Absolute Post
Producer: James Beck
Director: Agustin Alberdi
Production Company: Stink