Kingston Technology Appoint Impero to Recruit Next Generation of Consumers

To kick-start the new year Kingston Technology has appointed Impero as its strategic partner for brand strategy and communications. The independent creative agency will create a strategy to define and campaign to recruit the next generation of consumers for the technology giant. 

Kingston Technology Europe Co LLP is the largest independent manufacturer of memory products, and Impero has been tasked with bringing a fresh approach to engage new, emerging audiences across both business and consumer worlds.

Impero are challenged with raising brand awareness amongst different audiences, especially those who will be coming into key purchasing decisions in B2B and B2C capacities in coming years.

On the appointment, Michael Scantlebury, Creative Director of Impero said: “We’re especially excited to announce this partnership, we have a shared vision for what the brand has the potential to be from a strategic perspective and having the opportunity to see it through to fruition, in what is currently a confused and clutter marketplace, is hugely appealing for us as an agency. I think the way we identify new audiences and use digital to build brand fame in exciting new ways makes us the perfect fit for Kingston.

On the appointment, Nicole Froude, Digital Marketing & Communications Manager at Kingston Technology said: “It’s important for our consumers to understand who we are as a brand, what we mean to them and their needs, and why Kingston is the first choice when decision time comes. By on-boarding Impero as our strategic partner we can work together to tackle this challenge and ultimately further the brand. We’re excited to be working with the team and can’t wait to see what the year ahead brings.”

Impero is a London-based creative agency with experience in raising brand profiles, especially with their recent global rebrand work for Beefeater gin. They also work with a number of world-class brands such as The O2 Arena, Primark, MoneySuperMarket GO, Richmond Sausages and 7UP (PepsiCo) in Latin America.