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Kia Forte Soars with Red Bull in New Campaign from David&Goliath

RSA's Jake Scott directs 24-year-old racing phenom Collete Davis in 'Forte vs. Forte'

Kia Forte Soars with Red Bull in New Campaign from David&Goliath

To launch its most sophisticated compact car ever, the all-new 2019 Forte, Kia partnered with Red Bull to build a custom, not-for-sale drift car Forte, then hired professional driver and 24-year-old racing phenom Collete Davis to drive... the production model.

Created by David&Goliath, the campaign includes three, 30-second spots directed by director Jake Scott of RSA Films: 'Forte vs. Forte', 'Chicken' and 'Smoke Machine'. The first spot – 'Forte vs. Forte', airing today – shows Davis literally launching the 2019 Kia Forte off a ramp and jumping it over the drift car Forte – a feat that Davis performed for real, with no wires, nets, or other stunt drivers in sight – just to demonstrate the Forte’s impressive 8-inch touch screen. Two additional spots will air in the coming weeks.

There’s also a long-form video - 'One-Take Wonder' - shot from Davis’ perspective as she speeds down the track and takes flight as she jumps an all-new Forte. Seven cameras captured the action from every angle - both inside and out - and the entire sequence was shot in just one take.

In addition to these spots, a suite of digital and social content will be released to round out the campaign, from both Kia and Red Bull.

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Creative Agency

Creative Agency: David&Goliath, LA

Executive Creative Director: Mark Koelfgen

Chief Creative Officer: Bobby Pearce

Group Creative Director: Basil Cowieson, James Cohen

Digital Producer: Genevieve Shah

Account Executive: Nicole Pressman

President: Yumi Prentice

Senior Art Director: Kristopher Wong

Senior Copywriter: Chase Doutre

Digital Executive Producer: Justine Kleeman

Director of Digital Production: Peter Bassett

Senior Art Producer: Patricia Castañeda

Assistant Account Executive: Gabriella Mourad

Junior Project Manager: Amanda Bercovitch

Broadcast Producer: Dustin Oliver, (Jr) Natalia Celis

Senior Project Manager: Paul Stephens

Business Affairs Director: Rodney Pizarro

Associate Creative Director: Chris Mead, Danny O’Connor

Account Director: Aleks Rzeznik

Broadcast Production: Paul Albanese

Founder/Chairman: David Angelo

Senior Business Affairs Manager: Natasha Royzina

Executive Art Producer: Cara Nieto

Account Supervisor: Annelise Lorenzo

Chief Strategy Officer: Wells Davis

Strategy Director: Ed Gibson

Managing Director: Jeff Moohr

Production Company

Production Company: RSA

Director: Jake Scott

DOP: Joost Van Gelder

Producer: Julie Sawyer

Production coordinator: Brian Wacek, (Assist) Keri Carter

EP: Tracie Norfleet

1st AD: Howell Caldwell

Head of Production: Elicia Laport

Production Designer: Jason Hamilton


Edit Company: Spinach, LCC courtesy of Whitehouse Post

Edit Assistant: Sam Perkins, Taylor Schwartz

Producer: Patricia Gushikuma, (Associate) David Cooke

Editors: Charlie Harvey & Rick Lawley

Executive Producer: Jonathan Carpio

Post Production / VFX

Post Production Company: The Mill

Colourist: Adam Scott

VFX Supervisor: John Leonti

Producer: Andrew Gilson

2D Lead: Daniel Thuresson

2D Artists: Daniel Lang, Scott Hale, YoungJoon Mok

Producer Telecine: Linda Jackson, Liza Kerlin

3D Artist: Ran Wang

3D Lead: Michael Comley

Production Coordinator: Michael Novo

Executive Producer: Pete King


Music Company: Barking Owl

Creative Director: Kelly Bayett

Executive Producer: Kelly Bayett

Sound Engineer: AJ Murillo

Producer: Ashley Benton

Sound Design: Morgan Johnson

Category: Automotive , Cars

Genre: Action , Stunts