senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

KFC's Explosive New ‘Hot & Spicy’ Campaign Visually Brings Heat to Life

18/04/2018
Advertising Agency
Hong Kong, Hong Kong
925
Share
The new campaign by Ogilvy brings the heat to life for KFC’s signature recipe across Hong Kong
 Ogilvy & Mather (Ogilvy) has launched a new campaign for KFC in Hong Kong for their signature Hot & Spicy recipe. The campaign visually brings to life the hot sensation of the product with real-life fireballs.

The thre key visuals - Space Shuttle, Dragster, and Heroes - seamlessly swaps out explosions with the real product, photographed under lighting conditions that replicate each of the chosen scenarios.

“Hot & Spicy is one of the Colonel’s signature recipes, and certainly a favourite amongst our customers here in Hong Kong. It’s a classic flavor, and this work brilliantly delivers the product promise with a playful execution for the brand to capture attention” said William Tsing, Marketing Director, KFC Hong Kong.





The campaign has launched in-store across more than 60 branches across the territory, and is complimented by print advertising, online promotions, and key outdoor media which will launch in the coming week.

Commenting on the campaign concept, John Koay, Creative Director - Ogilvy Hong Kong, said, “Hot & Spicy delivers a blast of fiery heat with every bite. But its crunchy texture and colour is visually similar to a real-life fireball. So this visual duality became our inspiration - and we just love how it’s come together in such a simple, yet universally understood way.”


Credits
Brand
Agency / Creative
More News from Ogilvy Asia Pacific
Trends and Insight
Most Read of 2022: APAC
12/12/2022
326
0
ALL THEIR NEWS
Work from Ogilvy Asia Pacific
Epic Night Out
Coca-Cola
13/03/2024
19
0
ALL THEIR WORK