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Creative

KFC Covers Actor George Hamilton in Bronzer to Launch New Crispy Colonel Sandwich

In the ad campaign introducing the Crispy Colonel, Hamilton makes his bronzed return on a yacht, aptly named The K.F.Sea

KFC Covers Actor George Hamilton in Bronzer to Launch New Crispy Colonel Sandwich

Today KFC announced the return of world renowned and famously sun-crisped actor George Hamilton as the Extra Crispy Colonel to launch its newest menu item, the Crispy Colonel: a classic chicken filet, hand-breaded in our kitchens and made to order by the KFC fried chicken experts with mayo and pickles on a bun. Customers will get a piping hot, Extra Crispy chicken sandwich made just for them every single time – with the unmistakably crispy, fresh-out-of-the fryer, golden brown crunch only KFC can provide.

Not content with only making its Extra Crispy chicken sandwich as a classic option, KFC is also making the Crispy Colonel available in its three signature southern-inspired flavors to appeal to a variety of preferences: Smoky Mountain BBQ, spicy and smoky Nashville Hot, and sweet and tangy Georgia Gold honey mustard BBQ. This summer, KFC will also introduce a fourth, unexpectedly delicious flavor as a Crispy Colonel sandwich for a very limited time.


"When we tested the Crispy Colonel, 88 percent of customers who tried the sandwich said it was better than any other chicken sandwich, and 91 percent said they would order it again," said Andrea Zahumensky, CMO, KFC U.S. "And now they can, in our classic version or in their favorite KFC signature flavor. I believe no other fast food restaurant comes close to providing the lineup of superior, craveable chicken sandwiches we're launching at KFC."

In the ad campaign introducing the Crispy Colonel, Hamilton makes his bronzed return on a yacht, aptly named The K.F.Sea, living his very best, extra crispy life. The perfect portable complement to an on-the-go lifestyle, the Crispy Colonel sandwich lets you enjoy Extra Crispy chicken with just one hand, so your other hand is free to live the extra crispy lifestyle, including activities such as:   

Snapping or 'gramming photos of yourself living the Extra Crispy Lifestyle this summer
Steering a yacht to a summery locale
Rubbing on some Extra Crispy fried chicken-scented sunscreen
Sipping on your favorite beachy beverage
Inflating your over-the-top pool floatie
Playing an extra-challenging tennis or croquet match 
"It feels right to be back in the white suit as the Extra Crispy Colonel – it's one of my favorite roles to play," said Hamilton. "I've always been extra crispy, and with the Crispy Colonel sandwich in hand aboard the K.F.Sea, I'm also extra mobile now."

Beginning April 23, the KFC Crispy Colonel will be available in participating U.S. restaurants in a $5 Fill Up that also includes wedges, a cookie and a drink. Flavoured Crispy Colonel sandwich combos will also be available for $5.99. 

In 2016, KFC tapped Hamilton as the Extra Crispy Colonel for his embodiment of the delicious crispy goodness of KFC's Extra Crispy Chicken. With his leading man looks and signature suntan, he brought crunchy, juicy, hand-breaded Extra Crispy chicken (and fried chicken-scented sunscreen) to Americans. Now he's bringing it to Americans in a portable version.
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Creative Agency

Creative Agency: Wieden+Kennedy, Portland

Copywriter: Ryan Hartsfield

Art Director: Tim Semple

Strategist: Britton Taylor, Scott Woodhouse, Matt Hisamoto, John Dempsey, Andrew Clayton

Executive Creative Director: Eric Baldwin, Jason Bagley

Account Management: Jesse Johnson, Rob Archibald, Megan Riehl, Steve Smith

Director of Film Production: Ben Grylewicz

Creative Manager: Jane Monaghan

Studio Designer: Corey Bade, Dave Hagen, Mike Weihs

Senior Producer, Film: Melanie Fedunok

Business Affairs Manager: Connery Obeng, Anna Beth Nagel

Media Agency

Media Supervisor: Anjali Patel

Production Company

Production Company: Reset

Executive Producer: Deanie O’Neil

Director: Gary Freedman

Set Supervisor: Kevan Dirinpour

Line Producer: Aristides McGarry

Offline

Edit Company: Joint

Editor: Steve Sprinkel

Post Production / VFX

Post Production Company: The Mill

Colourist: Fergus McCall

Producer: Jen Milano

2D Artist: Rob Winfield, Jeff Langlois, Dylan Streiff, Daniel Lang, Chris Hunsberger, Jake Alberts, Lisa Ryan, Nicholas Tayler, Roman Yavorsky, Tom Van Dop, YoungJoon MOK

Creative Director: Chris Knight

2D Lead: 2D Lead Artists: Chris Knight, Becky Porter 2

Colour Producer: Rachelle Brown

Shoot Supervisor: Becky Porter, Chris Knight

Senior Producer: Hillary Thomas

Executive Producer: Anastasia von Rahl

Matte Painting: Andy Wheater, Gillian Georg

Music

Composer: Jimmy Haun

Creative Director: Bryan Ray Turcotte

Executive Producer: Brent Asbury

Arranger: Tim Davis

Artist: Beta Petrol

Song: “Bossa Crispy"

Producer: Andy Brohard (Engineer)

Print / OOH

Print Producer: Denise Hanggi

Category: Conveniece , Food

Genre: PR , People