Key Equity Release Launches Major Integrated Campaign

Key Equity Release, the UK’s leading equity release provider has launched a major integrated marketing campaign backed by a seven figure media investment, with the new strapline ‘Equity Release that’s right for you’.

Created by McCann Manchester the work will run across TV, press, digital, paid social and CRM channels and breaks across satellite and digital channels including Sky, ITV and Channel 4 with 30 second spots. The campaign’s animation was produced by Studio AKA and also features the voice of Kevin Whately.

Key Equity Release is positioning itself as the most trusted provider of equity release, offering personalised advice for customers who are looking into equity release as a potential financial solution. The campaign blends a mix of brand building and brand response activity to drive sales growth.

Commenting on the launch, Chris Bibby CMO at Key Group said: “Equity release is a category that is still not well understood by many over 55’s, who would really benefit from accessing the cash tied up in their homes. Our campaign seeks to answer many of the key questions consumers have about equity release and demonstrates the personal and transparent approach Key takes.”

Karen Buchanan, CEO of McCann Manchester commented: “This new campaign has been developed to work across the multi-channel journey for customers considering equity release. We’ve delivered a new brand platform that illustrates Key Equity Release’s personal, transparent, and trusted approach.”