Kellogg's Appoints DigitasLBi as EMEA Digital Agency of Record
DigitasLBi has announced that it has been appointed as the retained digital agency for Kellogg across EMEA. The announcement follows a competitive pitch.
DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading digital marketing strategy for all brands across key EMEA regions.
In line with Publicis Groupe’s Power of One approach, and in order to demonstrate the need for a seamlessly integrated agency team with data and digital at its heart, DigitasLBi chose to pitch for the Kellogg business in partnership with its current creative agency Leo Burnett. DigitasLBi will now work alongside Kellogg’s other agencies to deliver a fully joined-up marketing approach for its brands.
The deal is the latest example of Publicis Groupe agencies joining forces to pitch and win new business, and follows the recent appointment of a DigitasLBi-led Publicis Groupe agency team to Shangri-La’s global digital business.
Chris Nolan, Media & Digital Director, Kellogg’s EMEA, said: “DigitasLBi demonstrated a deep understanding of how digital can drive our business forward. They understood the need to put data at the heart of what we do and to drive change in how we connect with our consumers into the future. Their approach to integration is simple and compelling, and we believe our brands will benefit from it immediately”.
Lianne Dixon, International Client Service Director, DigitasLBi added: “We couldn’t be happier about having the opportunity to work with Kellogg’s, and we’re delighted that our open and collaborative approach to pitching was such a success. We’re looking forward to working as part of a seamless agency team to support Kellogg’s on their digital journey.”
Category: Breakfast , Food