kbs+ adds Kerry Fitzmaurice as CMO
Kerry Fitzmaurice has joined Kirshenbaum Bond Senecal + Partners (kbs+) as Chief Marketing Officer, effective December 2. In this newly created role, the seasoned marketing executive will lead the marketing of kbs+ as the agency continues to grow in North America and expand into new markets globally.
“We’ve hired Kerry to focus on positioning and marketing our brand as kbs+ continues to expand globally into markets in Europe and Asia and add additional inventive capabilities to our offering,” said Lori Senecal, Chairman and CEO of kbs+. “Kerry’s drive and entrepreneurial spirit make her a great addition to our team as we continue to reinvent the modern agency network.”
Fitzmaurice joins kbs+ from Mother in New York, where she served as director of new business and communications. Prior to Mother, Fitzmaurice was director of earned media at 72andSunny in Los Angeles where she created communications solutions for global brands such as Target, Unilever, Activision, Hewlett-Packard, Anhueser-Busch and Bugaboo. She joined the agency after it acquired her millennial parents-focused communications company, UNLOCK PR, in 2010.
“As an entrepreneur, I admire the inventor culture that Lori and the leadership team have created at kbs+,” said Fitzmaurice. “I’m excited to be a part of an agency that is committed to bringing clients unique and inventive integrated marketing solutions. It is an original proposition that they can truly own, and I am honored to be a part of the agency’s next chapter.”