Katie Grayson Joins Passion as Head of Experience

Katie Grayson has joined Passion Animation Studios London launching the brand new ‘Passion Experience’, bringing together the group’s technology-enabled storytelling experience. Katie joins as Passion’s Head of Experience from Inition where she produced immersive and experiential campaigns for clients including Jaguar Land Rover, Toyota and adidas.

With a production background that covers film, advertising, animation, games, and real-time/immersive technologies, Katie has an extensive record of successfully delivering technically and creatively challenging projects. In 2009 she was one of the first agency producers to deliver a commercial project rendered entirely in a real-time engine, and her varied and multidisciplinary experience has seen her produce DVDs that play board games, integrate stop motion animation into video games, and run an R&D project with the Philharmonia Orchestra in 2015 to deliver some of the first fully stereoscopic 3D 360 video for VR.