JWT London and 750mph Break the Routine of Domestic Violence in New Ad

With figures showing that, on average, high-risk victims live with domestic abuse for over two years before getting specialist support, a new online film based on a disturbingly captivating and physically intense dance has launched. Choreographed by Sidi Cherkaoui and backed by a haunting music track by Ellie Goulding the film lets victims of domestic abuse know that help and support is available to #breaktheroutine.

Through the disturbingly captivating choreography of Sidi Cherkaoui and heady music by Ellie Goulding, it takes on the difficult task of raising awareness and creating emotions among an audience immune to hard facts and images. 

The powerful spot from JWT was mixed by Sam Ashwell at 750mph and directed by Noam Murro at Biscuit Filmworks