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JWT Gives Hope to Homeless Children in Lebanon

J. Walter Thompson MEA, 6 months, 3 weeks ago

The Good Note initiative allows shoppers to give vouchers to those in need

JWT Gives Hope to Homeless Children in Lebanon

The Good Note is an initiative that offers children on the streets of Lebanon an easier way to get the basic items they need, such as food, water, household supplies, and personal hygiene items. Good Note vouchers can be purchased from Bou Khalil supermarkets and given to beggars instead of money. They can be used at any of Bou Khalil’s 11 branches in Lebanon. 

 

The good note was designed to look exactly like a currency note. The starting point was the Lebanese 1000 Lira (equivalent to $0.66) which is not only the smallest note in the Lebanese currency but also a note associated with the street and beggar lingo. 

 

The 1000 in the good note is highlighted to reinforce the association in value to the 1000 LBP. The color scheme is similar in its greens and blues but the good note has a hint of purple/pink that adds a colorful, innocent edge to the note. 

The iconography and patterns were carefully designed to reflect all the good things beggars can buy with this note - fruits, vegetables, bread, pharmacy products etc. 

 

The voucher that is in both English and Arabic features an inspiring message that reassures the giver about the initiative’s mission:  “In this note we trust to spread good change”.

 

Advertiser

Advertiser: Bou Khalil Supermarkets

Creative Agency

Copywriter: Maya Khourchid

Art Director: (Sr) Sally Alzaza, (Jr) Carla Aouad

Executive Creative Director: Nicolas Geahchan

Account Director: Jad Hindi

Managing Director: Tarek Haddad

Creative Agency: J. Walter Thompson Beirut

Account Management: Lea Halwani

Associate Creative Director: Paola Mounla

Category: Charity , Corporate and social

Genre: People , Print