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Joy Division's 'Unknown Pleasures' Reimagined for 40th Anniversary with New Films

18/06/2019
Marketing & PR
London, United Kingdom
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Creative duo Helgi and Hörður helm the first of 10 videos in the project with 'I Remember Nothing'
2019 is the 40th anniversary of the release of the acclaimed Joy Division album ‘Unknown Pleasures’. It is an album that was the sound of the future when it was released in 1979, and an album that sounds as relevant, urgent and ‘from the future’ here and now.

One of the most seminal albums to be recorded, Joy Division’s 'Unknown Pleasures' has influenced countless creative minds over the years, and continues to be an instructive legacy that sees no end – a seemingly endless vision of Joy Division as truth and myth, as well as the continuing legacy being created by the band they morphed into: New Order.

Working together with the band, their visual coordinator Warren Jackson has commissioned 10 new films, one for each track on the album, which will present a filmic re-imagining of the music in 2019. Collaborating with established artists and directors as well as up-and-coming filmmakers, the clips are created by those for whom Joy Division – and ‘Unknown Pleasures’ – has provided sense and form and framing – a fractured influence on their own insights, art and process. 

The series of videos – soundtracked by the original Joy Division recordings – will be released over the course of 2019 beginning in June.


The first video, 'I Remember Nothing', has been directed by creative duo Helgi and Hörður. Hörður Sveinsson and Helgi Jóhannsson combine their skills as editor and image-maker into regularly epic visualisations realised as commercial work and music video. They have worked with the Academy Award-winning singer Marketa Irglova, as well as with Sigur Ros and Yoko Ono. Their clip for 'I Remember Nothing' features Iceland's leading actor Baltasar Breki Samper, who is also currently to be seen in the acclaimed TV drama 'Chernobyl'. Helgi and Hörður say they are the salt and pepper for your soup, and that they are not afraid of flying.

Other directors involved in the project are: Sean Evans (USA), Feargal Ward and Adrian Duncan (Berlin), Amos Poe (NYC), Makato Nagahisa (Tokyo), Todd Hido (USA), Vincent Moon (Paris), Lynne Ramsay (UK), James Dimmock (UK/USA).

Check out some behind the scenes images below. 

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