John McNeil Studio Named Brand and Marketing AOR for Data Intelligence Leader, Teradata

Further expanding its already broad roster of innovative technology clients, John McNeil Studio (JMS) has been named brand and marketing agency of record for Teradata, the industry’s only pervasive data intelligence company, serving the largest and most visionary enterprises in the world.

With nearly 40 years of experience in groundbreaking data technology, Teradata’s products and services generate more than $2 billion in annual revenue. John McNeil Studio has partnered with Teradata to reintroduce the data giant as the front-runner of cutting-edge intelligence solutions for global enterprises. The assignment includes brand strategy and creative across all customer touchpoints, including social, kicking off with a redesigned brand identity and the launch of a broad awareness campaign. With imagery referencing data’s unwieldy reputation, the new messaging and visuals convey Teradata’s ability to leverage the power of analytics to provide answers—solving the toughest business challenges and improving how people live.

“Teradata has long been an industry leader, but our approach to the market has changed and we are repositioning ourselves to better reflect our new, ambitious and bold take on how we enable pervasive data intelligence at scale,” said Martyn Etherington, Teradata’s Chief Marketing Officer. “John McNeil Studio has an impressive history of brand transformation work for large technology companies, and we are leaning on their expertise to make a bold new statement to the market about the new Teradata.”

According to JMS Founder/CCO John McNeil, the partnership with Teradata was a natural fit - the result of JMS’ demonstrated success with tech brands such as systems software maker CA Technologies and networks solutions provider Juniper Networks. “This new, omni-channel campaign for Teradata represents an opportunity work with a world-class company to showcase the full breadth of our services, across strategy, creative and production, in order to craft a brand story that really connects.”

At a time when companies across categories are being transformed by technology, JMS has found success leading strategic brand repositioning as well as social, digital and print campaigns for clients such as Cisco and Nest, along with consumer brands such as Charlotte Russe and Mountain Hardwear. JMS’ unique approach merging creative marketing and production is especially well suited for large enterprise companies looking to move quickly, work collaboratively and get results.

“We love working with companies like Teradata,” McNeil said. “Our clients are organizations that touch just about every aspect of our lives. They are looking for close collaborators to deliver great work without the layers of traditional agencies. Having worked with companies both inside and outside tech, we get it. Tackling these types of challenges fits in well with what we do every day.”