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Hires, Wins & Business

John Deere Names EP+CO as Agency of Record

EP+Co will collaborate with John Deere on a long term marketing communication strategy, designed to drive growth, relevance, and brand equity

John Deere Names EP+CO as Agency of Record

EP+Co announced today that it has been named as advertising agency of record for the John Deere consumer equipment business.

The John Deere pitch was consultant-led by Hasan & Co.

EP+Co will collaborate with John Deere on a long term marketing communication strategy, designed to drive growth, relevance, and brand equity well into the future. The primary scope is the John Deere consumer business, including brand, strategy, creative, content and social, tapping into the agency’s unique in-house toolbox.

“When John Deere called, we were obviously very excited for the potential opportunity to work together - who wouldn’t be? And as we dug in throughout the process, we learned so much more, every day, about this iconic company that we all thought we knew...about their amazing story, but even more about their innovative approach to keeping the world green,” said Con Williamson, President & CCO at EP+CO. “They are a remarkable brand and we are truly honored to lend a hand in helping break new ground in this category.”

“We’re excited to start this next generation of consumer brand work with EP and Company,” said David Niederkorn, Manager of Marking Communication for John Deere. “We reviewed and met with a number of strong agencies throughout our search process and EP and Company emerged as our top choice.” 

The first integrated brand campaign is expected to launch in 2019, with EP+Co helping to adapt current work for the remainder of 2018.