Jessica Alba Reminds Viewers 'What's Inside Is Everything' in Spot for ZICO Coconut Water

Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for ZICO Coconut Water, titled “Whispers” starring Jessica Alba. Continuing ZICO’s recent rebranding as natural, not-from-concentrate, 100% coconut water, the minute-long ad shows off images of some of Alba’s greatest successes contrasted with all the whispers of the doubters, the naysayers, the people who said she couldn’t.  Alba is displayed as bold, confident, and true, lending audiences a stunning impression of the ZICO brand and a reflection of its message that it’s what’s inside that counts. 

Tom Green is a new member of Los York Studio's growing roster of directors, joining Epstein, an Emmy award winning director and one of the co-founders behind the production studio's sister content agency, Los York. This project represents just one of Los York Studio's collaborations with other agencies to produce short films with their signature visceral and attention-grabbing flair.