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Jessica Alba Reminds Viewers 'What's Inside Is Everything' in Spot for ZICO Coconut Water

double E communications, 2 months, 4 weeks ago

POSSIBLE and Los York Studio produce 'Whispers' ad

Jessica Alba Reminds Viewers 'What's Inside Is Everything' in Spot for ZICO Coconut Water

Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for ZICO Coconut Water, titled “Whispers” starring Jessica Alba. Continuing ZICO’s recent rebranding as natural, not-from-concentrate, 100% coconut water, the minute-long ad shows off images of some of Alba’s greatest successes contrasted with all the whispers of the doubters, the naysayers, the people who said she couldn’t.  Alba is displayed as bold, confident, and true, lending audiences a stunning impression of the ZICO brand and a reflection of its message that it’s what’s inside that counts. 

Tom Green is a new member of Los York Studio's growing roster of directors, joining Epstein, an Emmy award winning director and one of the co-founders behind the production studio's sister content agency, Los York. This project represents just one of Los York Studio's collaborations with other agencies to produce short films with their signature visceral and attention-grabbing flair.


Animation

Animators: Greg Mitchell

Creative Agency

Creative Director: Nicole Michels McDonagh

Art Director: Matt Wells

Account Director: Jessica Weeks

Creative Agency: POSSIBLE

Project Manager: Aylin Koker

Senior Producer: Rob Sanborn

Associate Creative Director: Mike Hughes

Music and Sound

Music Production: Marmoset

Offline

Editor: Alex Trudeau Viriato

Edit Company: Los York

Edit Assistant: Ian Gibson

Post Production / VFX

Compositor: Fellow

Colour Producer: Matt Moran

Colourist: Siggy Ferstl @ Company 3

Production Company

Producer: Jake Hibler

Partner: Dexton Deboree

Line Production: Scott Ludden

Executive Producer: Santino Sladavic

DOP: Nick Taylor

Director: Seth Epstein, Tom Green

Production Company: Los York Studio

Category: Soft drinks , Water