Jeff Cruz Joins MRM//McCann Detroit as Chief Creative Officer
MRM//McCann this week announced that Jeff Cruz has joined the Detroit team as EVP, Chief Creative Officer. Cruz joins the agency from VSA Partners, where he served as Executive Creative Director and Associate Partner.
“Great work. Great person. Great hire. Jeff is going to be a critical addition to the team as we continue to build a deep and varied creative center in Detroit for McCann Worldgroup,” said Rob Reilly, Global Creative Chairman of McCann Worldgroup.
Cruz is an award-winning creative leader with more than 20 years of advertising experience. At VSA Partners, he helped lead and expand the firm’s capabilities, including opening a new Detroit office and winning a Gold Effie in 2015 for his team’s sustained success on Harley-Davidson. Before joining VSA, he served as Senior Vice President, Group Creative Director, at Leo Burnett Detroit, where he earned the highly coveted Grand Effie award for leading the agency’s pro bono efforts for Detroit Public Schools. He was also an integral part of the well-documented renaissance of Cadillac and led the integrated creative efforts on several other distinct brands, including Pontiac, Goodwrench, Whirlpool and GMC. Additionally, Cruz has held roles at SRO Communications and the McMurry Ad Group in Phoenix, Arizona.
“Not only is Jeff a brilliant leader and a creative genius, he's also a key member of the Detroit community and continues to support the city and its endeavors,” said Tamy Harms, President, MRM//McCann Detroit. “He is skilled at shaping customer experiences that captivate people and will no doubt build our brands and our business. We’re thrilled to have him join our team and look forward to seeing all we can achieve under his direction.”